Debbie Buchan | Design + Art Direction
WORK
ABOUT
INSTAGRAM
Debbie Buchan | Design + Art Direction
WORK
ABOUT
INSTAGRAM
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Alchemy

Rebranding

Rebranding

Rebranding

From name to logo(s) to color to illustration style, once known as O’Donnell Learn, Alchemy got a complete refresh as they continue to be the leader in EdTech.

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PRODUCT AND PARENT COMPANY LOGOS

PRODUCT AND PARENT COMPANY LOGOS

To unify all brands togethers, a full logo suite was designed.

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All RESOLVE: the logo + beyond EQUITABLE: a brand story ALCHEMY: branding + website APPLE: New Product Launch QUICKBOOKS: how-to videos EL POLLO LOCO: social campaign LEXINGTON FARMER'S MARKET: branding + social the FREIGHT: wall mural + company culture SENSIL: campaign + branding CHIK-FIL-A: regional sales conference U.S. BANK: 3D printed maze LOVE WELLNESS: art direction + packaging DXC TECHNOLOGY: campaign BLUE CROSS BLUE SHIELD: art direction + marketing DOREMUS: stop-motion holiday card COSTAR: branding O-I GLASS IS LIFE: social
RESOLVE: the logo + beyond EQUITABLE: a brand story ALCHEMY: branding + website APPLE: New Product Launch QUICKBOOKS: how-to videos EL POLLO LOCO: social campaign LEXINGTON FARMER'S MARKET: branding + social the FREIGHT: wall mural + company culture SENSIL: campaign + branding CHIK-FIL-A: regional sales conference U.S. BANK: 3D printed maze LOVE WELLNESS: art direction + packaging DXC TECHNOLOGY: campaign BLUE CROSS BLUE SHIELD: art direction + marketing DOREMUS: stop-motion holiday card COSTAR: branding O-I GLASS IS LIFE: social