Debbie Buchan | Design + Art Direction
WORK
ABOUT
INSTAGRAM
Debbie Buchan | Design + Art Direction
WORK
ABOUT
INSTAGRAM
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Equitable

Rebranding

Rebranding

Rebranding

Now known as Equitable (again), AXA, wanted this rebrand to honor the legacy of Equitable’s original Athena logo mark.

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All RESOLVE: the logo + beyond EQUITABLE: a brand story ALCHEMY: branding + website APPLE: New Product Launch QUICKBOOKS: how-to videos EL POLLO LOCO: social campaign LEXINGTON FARMER'S MARKET: branding + social the FREIGHT: wall mural + company culture SENSIL: campaign + branding CHIK-FIL-A: regional sales conference U.S. BANK: 3D printed maze LOVE WELLNESS: art direction + packaging DXC TECHNOLOGY: campaign BLUE CROSS BLUE SHIELD: art direction + marketing DOREMUS: stop-motion holiday card COSTAR: branding O-I GLASS IS LIFE: social
RESOLVE: the logo + beyond EQUITABLE: a brand story ALCHEMY: branding + website APPLE: New Product Launch QUICKBOOKS: how-to videos EL POLLO LOCO: social campaign LEXINGTON FARMER'S MARKET: branding + social the FREIGHT: wall mural + company culture SENSIL: campaign + branding CHIK-FIL-A: regional sales conference U.S. BANK: 3D printed maze LOVE WELLNESS: art direction + packaging DXC TECHNOLOGY: campaign BLUE CROSS BLUE SHIELD: art direction + marketing DOREMUS: stop-motion holiday card COSTAR: branding O-I GLASS IS LIFE: social